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How to Set Up Your Google Business Profile

Last updated 6 June 2026

Google Business Profile for South African Businesses

This free listing appears in Google Maps and local search results - essential for any SA business.

How to Create Your Profile

  1. Go to business.google.com
  2. Sign in with your Google account
  3. Enter your business name and category
  4. Add your address, phone number and website
  5. Verify your business via postcard, phone or email

Optimise Your Profile

  • Add quality photos of your business
  • Write a keyword-rich description
  • Set accurate business hours
  • Respond to all reviews
  • Post regular updates

Need help? Our SEO team can set this up as part of your SEO package.